HUMAN FACTORS - SHARK FLEXstyle
This Human Factors project focused on redesigning the Shark FlexStyle hair tool to better suit the needs of professional women, prioritizing portability and essential functionality.
- Through surveys and interviews with users aged 20-65, the research identified key pain points, including the device’s excessive size and impracticality for travel. The redesign emphasized reducing wasted space and weight while retaining the most valued features: the smoothing/straightening brush and dual-direction curling attachments. Prototypes incorporated telescopic and collapsible mechanisms to achieve a compact, ergonomic form. The final concept offers a streamlined, travel-friendly tool that balances high performance with convenience, addressing the unique needs of busy, on-the-go professionals.