LIVING LUXURY explores the concept of luxury as a state of great comfort and elegance, while critically analyzing its cultural, experiential, and material significance. 

Inspired by an eight-month-long blog series, the work delves into the evolution of iconic luxury brands, the societal roles of luxury as a tool of status and self-expression, and the tactile qualities of premium materials like cashmere and silk. Through interactive elements such as quizzes and visual guides, the project aimed to educate audiences on distinguishing authentic luxury from imitations, emphasizing the craftsmanship and emotional resonance of true luxury goods.

PROJECT PORTFOLIO